Continuous Pricing

Part 1. Two roads diverged...

The forecasting of “unconstrained demand” has been at the front and centre of revenue management in the last 30 years. We think it will be obsolete by 2025 and here's why

Forecasting is harder than you think

Let’s say you are a typical busy revenue manager. Your strategy is simple - to fill your hotel. In order to do so, you’ll start with a price that makes sense to you based on your …