Every hotel has the same challenge: demand fluctuates rapidly and heavily. And if you don't keep track you miss out on ADR or bookings. 9 out of 10 hotels use Excel or their intuition to price their rooms to compensate for changes in demand. These hotels leave more than 20% of their revenues on the table.
Historically the challenge has been access to data and knowing what to do with it. Today hotels are in the unique position that nearly all of their bookings and prices are digitised. This presents an opportunity to price more accurately than ever before. Imagine every single booking sold at the optimal price.
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